Canva enters the AI race with an extensive suite of AI-powered design and brand tools


Canva’s tools aim to streamline content creation processes for workplaces. Unveiled at Canva’s Create event in March, these new features make creating social media graphics, presentations, and advertising materials more accessible for non-design professionals, allowing graphic designers to focus on critical tasks.

Adobe vs. Can go

This impressive range of features could challenge Adobe’s dominance following their announcement of impressive AI tools branded as Adobe Firefly.

The new Brand Hub, integrated into Canva’s Visual Worksuite, offers tools designed to help users maintain consistency with their organization’s visual identity. Users can create a Brand Kit containing company-specific assets such as logos, fonts, colors, and design guidelines, replacing the need for shared drives and numerous Slack messages.

Brand Folders organize assets for specific events, campaigns, and projects, while Brand Templates enable designers to create pre-branded reusable templates for repetitive tasks like email campaigns.


Magic AI Tools

The “Magic Replace” tool replaces an asset across all designs with a single click for updating logos or branded graphics. Several AI-powered features are being added to Canva’s Visual Worksuite under the “Magic” moniker.

The “Magic Eraser” removes unwanted elements from images, while “Magic Edit” allows users to swap objects with generative AI. This works through prompting, like other tools such as Midjourney and Dall-E.

However, the Magic Edit tool is designed to replace objects or change landscapes rather than replace people. The same issues that plagued Midjourney in the early days, such as hands and faces, also inhibit Canva’s AI tools and are best avoided. Adding your favorite celebrities to your designs is likely to result in blocked designs due to copyright grounds.

AI Copywriting

An AI-powered copywriting assistant produces written content from text prompts for presentations and websites. However, this tool still runs on GPT-3.5 and has not been updated for GPT-4.

A tool that generates entire branded presentations is also available. A new translation feature automatically translates text within designs into over 100 languages, and video footage can be synced to soundtrack beats without manual editing.


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